Products as Upsells - Post-Purchase

Scroll down for the Step-by-Step Guide on how to sell Products as upsells on an existing ticket purchase

KEY TERMS & TIPS:

How can I sell Products as upsells after a ticket purchase?
Both at Box Office by starting a related transaction on the order page or on your website via a link taking the customer back to their ticket transaction.
For more info, see our Step-by-Step Guide below.

Can I include a Product upsell link in an email template to send to customers?
Yes, you just need to include the Transaction ID Merge Tag. 
See step 2b in our Step-by-Step Guide below for more info.

How do I create a Product?
On the Products page. Go here for more info.

Can I upsell a Product at the same time as the original ticket purchase?
Yes, Products appear in the next step after adding tickets to your basket.
Go here for more info.

STEP-BY-STEP GUIDE:

1. Upsell Product at Box Office:

NOTE - you'll need to make sure the Box Office channel has access on the Visibility page of the Product. Go here for more info

a) Go to the Order that you'd like to create a related Product order for

b) Click Create Related Transaction

c) This will take you straight to the Box Office page, where you can create a related transaction. Click the Products tab

NOTE - if you can't see your Product or the price has not appeared, this might be because you haven't granted the correct Channel access or it has been unlinked to that performance

d) Add your Product(s) to the basket and click Continue on to Order Options (Customer details will have been saved from the previous transaction). Select your Delivery Method if you want the customer to receive emails relating to this order and continue to payment

e) On the payment page, select the correct Payment Method and click Pay & Update Basket Total

f) Once the transaction is complete, it will create a related order. Click View Parent Order to see the original ticket order

2. Upsell Product in Customer-Facing Booking Flow: 

NOTE - you'll need to make sure your Website/Online Channel has access on the Visibility page of the Product. Go here for more info

a) Once a customer has purchased a ticket, you can send a link to them which will take them straight to the Products page on the website and if they purchase a product it will be as a related order to the original ticket purchase.

For the Product upsell link, you just need to add the following to the URL of your booking flow subdomain:

• Your Event ID
• /products?transactionId=
• The txn number of the original order. You can find this at the end of the Line-Up order URL:

Example Product upsell URL:

https://tickets.mytheatre.com/event/389/products?transactionId=txn_9DYWRV3Eab2g52FyAww69s

NOTE - the beginning of the URL (i.e. before the event ID) needs to be your main booking flow URL. Please don't use the URL above as it won't work in the template.

b) If you'd like to include this link in an HTML email template which you can use for all customers then you can use the following Merge Tag:

{{TRANSACTION.ID}}

The link would then look like this in your HTML:

https://tickets.mytheatre.com/event/389/products?transactionId={{TRANSACTION.ID}}"

For the full list of Merge Tags that you can use, go here.

c) When customers click on this link, it will take them straight to the Products page, but linked to the original ticket transaction

d) Once they have added a Product to the basket and are ready to pay, the customer details will be automatically saved from the original ticket purchase

e) Once the transaction is complete, it will create a related order, with a link back to the original ticket order on the top right of the page (see step 1f)

f) Want to create an event-themed product URL? Go here for more info

NEXT STEP: Want more options for your website? Customise your Customer-Facing Booking Flow